7 Tips From A Content Designer

I get loads of questions from people about the process of content design, especially as more and more managers and business owners are giving it more resources as the benefits of bringing it in-house are realised.

I wanted to share a few tips that you can easily focus on to level up your content design offer that will ultimately improve how you deliver content to your audience.

• Understand your audience: Before creating any content, it's important to understand your target audience and their needs and preferences. This will help you create content that resonates and is more likely to achieve your desired outcome.

• Plan your content: Create a calendar and plan your content. This will help you stay organised and ensure that you are consistently publishing new content.

• Write for the web: Keep in mind that people read content on the web differently than they read print materials. Use short paragraphs, headings, and bullets to make your content easy to skim and read.

• Optimise for SEO: Include relevant keywords in your content and optimise your headlines and meta descriptions for search engines. This will help increase your visibility and drive more traffic to your site.

• Use visuals: Use images and videos to supplement your text and break up large blocks of text. This can make your content more engaging and help clarify your point.

• Get feedback: Get feedback on your content from others, whether it be your colleagues, friends or family. This can help you identify areas for improvement and make your content more effective.

• Keep learning: Stay up to date with the latest trends and best practices in content design and marketing. Continuously learning and experimenting with new techniques can help you improve your skills and create more compelling content.