Updated: Feb 15
Do you remember mornings before school or those amazing Saturday mornings in front of the TV watching your favourite cartoons? I do. I look back and think about that quite often, especially now as I produce more and more animated material to benefit those I work with.
The idea of a story draws people in. It's a human trait that goes back millennia, from sitting around the campfire sharing those stories that have taught generations upon generations skills to survive in the harshest of conditions to the modern-day when stories are shared and watched in awe on social media.
Make those stories fun, emotional and relevant and you start to create something amazing. Something that will benefit your business in a number of ways. But what happens when we shape it around something simple, like a cartoon that we all remember so fondly from our childhood?
I have been asked by those who have never used an explainer animation in their marketing or service delivery if it comes across as a bit patronising. No. Not in the slightest.
For some organisations, the thought of communicating a policy decision, service change or some service process is a nightmare. Trying to articulate the impact of these complicated situations can leave customers feeling overwhelmed with the number of reasons you're doing what you're doing. Simplifying your message doesn't have to come across as patronising. If it gets the message across as simply as possible, then you're doing the right thing.
Creating animations doesn't just have to make engagement with customers easier though. It helps you stand out from the competition. With increasing noise on social media, it's hard to get that hook for your audience to take notice. And that can lead to conversions. I don't just mean sales. I mean clicks to your wider content. The goal of your animation might be to signpost the customer to a broader piece of content that answers even more questions, questions they didn't know they had. On that note, it's worth pointing out that animations, if done correctly, can be used as a critical piece of content marketing, which means you have to have goals for it!
From a marketer POV, it's massively helpful for SEO too. Google loves video, especially if it's hosted on YouTube! Make sure that if you have a voice in your animation, you have the script posted as this will help make your content more accessible.
Let's take a look at the 5 key benefits that animations can bring your business;
Engage customers - helps to simplify your offer.
Help you stand out from the competition - impress new customers.
Boost conversion rates - to your other content or sales.
Save money - Have an avatar do the work of a human. Plus, a video from 5 years ago might look dated.
Protect your colleagues - in these Covid days, we need to make sure that we keep social distancing at the front of minds. Animations mean people don't need to mix.
What benefits do you think animations can bring your business?
The following animations have helped Stonewater engage with their customers, boost conversion rates, helped shift behaviours and stand out from their competitors.