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Content Creators – Just what do we do?

Content Creators aren’t just YouTube personalities that produce entertaining or educational material. Content Creators are responsible for the contribution for so much of the information in any media.


We create both digital media and offline content that caters to the interests of a specific persona or wider target market.


Many organisations outsource to Content Creators to engage new and existing customers. My argument here is, unless that Content Creator knows your audience, you might as well not bother creating any content. An understanding of your business’s goals, strategies and challenges will set your Content Creator off to a good start.


A Content Creator’s task list can include writing articles for your website, e-books, videos, and social media posts. They should also be skilled at promoting content on various social media platforms.


As a Content Creator, I find my sense of curiosity to understand customer insight to identify problems worth solving a vital edge. It gives you a solid base to start deciding where to go next in your content creation.


What are the general responsibilities of a Content Creator?

  • Plan, produce and create content to be used across all our channels, increasing engagement with audiences and stakeholders.

  • Content types to include, but not limited to, videos, photography, articles, blogs, podcasts, vox pops infographics, animations, web design, graphic/iconography design, email content and SMS content; with relevant tone and style, adhering to brand style guides.

  • Create web-based content that follows SEO rules and best practice

  • Use actionable intelligence collaboratively to create new and exciting methods of engagement



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