Content Creation isn’t just about making pretty pictures in Photoshop. It’s not just about creating posts for social media, printed collateral and more to make a profit. If done correctly, creating content for an individual can be extremely powerful. It can turn them into influencers.
But what is an ‘Influencer’?
Influencer marketing is generally considered a marketing technique whereby an organisation uses a public figure to endorse a product. These figures usually have an expert level of knowledge in their field.
But how do you get to be that individual with an expert level of knowledge? And why would you want to be that person?
Some organisations are pioneers at what they do. And that’s down to the great work done by their employees. It’s generally in the company’s interest to shout about innovations, improved ways of working, celebrating champagne moments. And it’s so easy with social media. The problem here is though is more often than not; these businesses use their corporate accounts to do all the shouting. The trick is to empower your colleagues. They, after all, are the ones who have got you to where you are!
Having someone who is revered as a real thought leader in your sector on the books and working for you can catapult your business’s reputation. Giving your employees the support to become influencers is a fantastic colleague reward. One that you should be exploring right now.
I won’t give away all of my secrets, but the following tips can get you thinking about the steps you might need to take to get your employees selling your business for you.
Have the specific lead write some blogs about the journey a particular project has been. How has it helped the company? Have any innovations been applied to make the outcome better?
Get those blogs shared on your corporate accounts, but make sure you tell the world that it’s a person you’re promoting, not the product.
Find speaking opportunities for that colleague and share it all over your corporate accounts, supporting that colleague.
You have no choice but to start an influencer approach with your marketing, and this is the very tip of the iceberg. There are so many other avenues to explore. If you would like to discuss how you can maximise Influencer Marketing, drop me a message. Are you already creating influencers in your business?